PANASONIC Beauty, through a meeting sales network

CLIENT: Panasonic

PROJECT: Recreating the experience of a home beauty salon

SERVICES: door-to-door selling, party-plan selling, sell-out


  • In 2018, Panasonic Beauty, the market leader in Asia, arrived in France with its Instrumental Beauty offer: a range of technological products inspired by Japanese skincare rituals
  • Creation of a network of expert ambassadors in door-to-door selling whose job is to provide a unique purchasing experience and level of advice
  • Comprehensive system right up to the billing and product delivery stages



  • Panasonic Beauty ambassador network
  • A range of 3 premium products available only for party-plan selling
  • Mission of the Panasonic ambassadors specialising in electro-beauty:
    • Organising as many meetings as possible to boost the sell-out
    • Organising their hostess network to build loyalty, particularly through social networks
    • Organising and participating in events (fairs, shows, meetings, etc.)
  • Resources : Unique CRM tool designed for door-to-door selling, Incentives for ambassadors, National challenges with rewards
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Improve your performance

  • Home sales
  • Meeting sale
  • Sell-out
  • Community & tribes


  • Animating a community
  • Take part in events
  • Create a unique home institute experience