CLIENT: Panasonic
PROJECT: Recreating the experience of a home beauty salon
SERVICES: door-to-door selling, party-plan selling, sell-out
OUR MISSION
- In 2018, Panasonic Beauty, the market leader in Asia, arrived in France with its Instrumental Beauty offer: a range of technological products inspired by Japanese skincare rituals
- Creation of a network of expert ambassadors in door-to-door selling whose job is to provide a unique purchasing experience and level of advice
- Comprehensive system right up to the billing and product delivery stages
SPECIFICATIONS
- Panasonic Beauty ambassador network
- A range of 3 premium products available only for party-plan selling
- Mission of the Panasonic ambassadors specialising in electro-beauty:
- Organising as many meetings as possible to boost the sell-out
- Organising their hostess network to build loyalty, particularly through social networks
- Organising and participating in events (fairs, shows, meetings, etc.)
- Resources : Unique CRM tool designed for door-to-door selling, Incentives for ambassadors, National challenges with rewards
You want to know more?
Improve your performance
- Home sales
- Meeting sale
- Sell-out
- Community & tribes
IMPACT SALES MARKETING
RECOMMENDS THE FOLLOWING
- Animating a community
- Take part in events
- Create a unique home institute experience