Bose, a new sensory experience

CLIENT: Bose

PROJECT: The sensory experience at the service of the new HP700 headset

SERVICES: National sell-out, sales consultancy, events

GOALS

  • Taking advantage of the “Back to school” period to increase the exposure of the new HP700 headphones
  • Setting up an immersive and appealing event
  • Getting people to try out the headphones using active noise cancelling

 

SPECIFICATIONS

  • New and unique sensory immersion system
  • Use of benchmarks adapted to the Paris target: Vertical banner representing metro stops
  • Creation of a dramatisation adapted to the Paris target (underground station) to invite customers to test the headphones in real-life conditions
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WIN IN PERFORMANCE

  • Sales advice
  • Sell-out

IMPACT SALES & MARKETING
PROVIDES YOU WITH

  • A unique and immersive client experience