MERCHANDISING & POS ADVERTISING INSTALLATION

Increase your brand visibility

250000

POS ADVERTISING INSTALLATIONS

2345

PEOPLE INVOLVED

80000

LAYOUT CORRECTIONS

* 2015 data

Impact Sales & Marketing offers bespoke solutions for optimising and deploying your trade marketing and/or advertising campaigns. Our employees take over from your regular sales teams, on a daily basis, to ensure that your layout in the points of sale are consistent with your merchandising rules, planograms and the terms you have negotiated. Whether it is a one-off or permanent merchandising initiative, whatever the time or place, our promoters will install your products, your POS advertising/information and your sales support tools in the right locations and with the best exposure.

Impact Sales & Marketing provides a quick-response high-quality solution to your problems. Our teams bring all their experience acquired through a wide range of networks. We offer genuine expertise in managing large-scale nationwide campaigns :

Impact Sales & Marketing
provides you with advice

  • in deploying merchandising strategies
  • in optimising systems
  • in implementation and training

Impact Sales & Marketing
provides you with the merchandising & POS advertising installation solutions

  • bulk implantation and re-implantation
  • anti-stockout and reorder systems
  • deployment of brand identity guidelines, installation of POS advertising/information
  • setting up the backdrop for the campaigns
  • adding stickers, signposting

Merchandising client case :

optimising promotional visibility in the small household appliances sector

The case : 

A leading Brand (reference provided on request) in the small household appliances sector called upon Impact Sales & Marketing to rapidly deploy its promotional campaign

objectifs impact

Objectives

  • Optimise the installation rate of promotional kits
  • Display the offers within 5 working days
  • Cover 2,300 stores

moyens impact

Resources

  • Operational advice
  • Bespoke logistics
  • Recruitment and training of a team dedicated to the campaign
  • Real-time monitoring of the implementation performance indicators

resultats impact

Results

  • 100% of the points of sale covered
  • POS advertising replaced or installed in 89 % of cases
  • POS advertising presented in 80% of cases
  • Special backdrop installed in 50% of cases
  • Excellent feedback from the distribution sector

Our Merchandising & POS advertising installation campaigns

In order to significantly increase your visibility